2024 Global Retail Investor Outlook 2025

The 2024 Global Retail Investor Survey identifies four structural shifts shaping individual financial behaviours, preferences and market activity Page 6 Product and platform innovationBoom of AI and tech evolution New platforms are expanding access to investment products, empowering individuals to choose from a range of strategies and instruments at various price points – including options that were previously less accessible like alternative assets and fractional shares.By using AI technologies for personalized engagement, financial education and back-office optimization, the financial services industry can potentially offer services more efficiently and affordably. At the same time, responsible AI implementation requires careful consideration of data privacy and bias.How often do you review and adjust your portfolio? Investor respondents of investors review and adjust their portfolios at least once a month 52% 22% every weekof investors hold crypto in emerging countriesInvestor respondentsIn which products are you currently invested? 36% 18% vs. 27% globally vs. 14% globallyof investors hold derivatives in emerging countries “I'd allow an AI bot to manage my portfolio” All respondents of respondents would delegate portfolio management to an AI assistant31%41%of Gen Z and Millennial respondents 48%of emerging country respondents 2024 Global Retail Investor Outlook 6