2024 Global Retail Investor Outlook 2025

Appendix: Data segmentation, investors Developed countries* Emerging markets*Country n per country Investors per country Non-investors Australia 1,004 604 400 France 1,001 596 405 Germany 1,001 601 400 Ireland 1,002 521 481 Japan 1,005 602 403 Singapore 1,006 819 187 UK 1,003 600 403 US 1,003 620 383 Total 8,025 4,963 3,062 Country n per country Investors per country Non-investors Brazil 1,003 675 328 China 1,003 822 181 India 1,001 854 147 South Africa 1,003 701 302 United Arab Emirates 1,001 790 211 Total 5,011 3,842 1,169Survey question to determine investor vs. non-investor: Do you currently have savings invested in financial markets (e.g. in stocks, bonds, mutual funds, ETFs, cryptocurrencies, etc.)? Note, this may include investments via a retirement account or a life insurance contract.Investors age distribution n= 8,805 Non-investors age distribution n= 4,321 Gender distribution n= 13,036 18-27 (Gen Z)1,5323,133 2,3131,827 28-43 (Millennial) 44-59 (Gen X) 60+ (Baby Boomers) 18-27 (Gen Z) 28-43 (Millennial) 44-59 (Gen X) 60+ (Baby Boomers) Male Female Other753 4,814 3,954 2,449 37 311,7511,126 1,088 1,264 Investor Non-investor *The classification of developed vs. emerging markets is based on MSCI criteria, which consider factors such as economic development, market liquidity and financial market accessibility. 2024 Global Retail Investor Outlook 61