Advancing Responsible AI Innovation A Playbook 2025

Images: Getty Images, Adobe Stock Disclaimer This document is published by the World Economic Forum as a contribution to a project, insight area or interaction. The findings, interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum, nor the entirety of its Members, Partners or other stakeholders. © 2025 World Economic Forum. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, or by any information storage and retrieval system.Contents Foreword 3 Executive summary 4 Introduction 5 Dimension 1: Strategy and value creation 8 Play 1: Lead with a long-term, responsible AI strategy 9 and vision for value creation Play 2: Unlock AI innovation with trustworthy data governance 12 Play 3: Design resilient responsible AI processes 15 for business continuity Dimension 2: Governance and accountability 18 Play 4: Appoint and incentivize AI governance leaders 19 Play 5: Adopt a systematic, systemic and context-specific 21 approach to risk management Play 6: Provide transparency into responsible AI practices 24 and incident response Dimension 3: Development and use 27 Play 7: Drive AI innovations with responsible design as the default 28 Play 8: Scale responsible AI with technology enablement 31 Play 9: Increase responsible AI literacy 33 and workforce transition opportunities Conclusion 36 Contributors 37 Endnotes 43 Advancing Responsible AI Innovation: A Playbook 2