Advancing Responsible AI Innovation A Playbook 2025

Global responsible AI implementation in 2024 and 2025 FIGURE 1 8%14%78% 67%14%19%0% 0% 2024 (n=1,000)2025 (n=1,500) Stage 1 Stage 2 Stage 3 Stage 4 Source: Research by Accenture and Stanford Institute for Human-Centered AI; Maslej, N., L. Fattorini, R. Perrault, Y. Gil, et al. (2025). The AI Index 2025 Annual Report. Stanford Institute for Human-Centered AI; The responsible AI maturity index has been interpreted according to methods used in: Accenture. (2024). Responsible AI: From compliance to confidence. A detailed definition of maturity stages can be found in this report. Responsible AI maturity by region FIGURE 2 Top/bottom margin area 8mm8%13%24%18% 10%78% 66%57% 50%62%14%20% 18% 29%28%0% 1% 1% 3% 0% North America (n=500)Europe (n=500)Asia Pacific (n=318)Latin America (n=104)Africa and Middle East (n=78) Stage 1 Stage 2 Stage 3 Stage 4 Source: Research by Accenture and Stanford Institute for Human-Centered AI; Maslej, N., L. Fattorini, R. Perrault, Y. Gil, et al. (2025). The AI Index 2025 Annual Report . Stanford Institute for Human-Centered AI; The responsible AI maturity index has been interpreted according to methods used in: Accenture. (2024). Responsible AI: From compliance to confidence . A detailed definition of maturity stages can be found in this report.Stage 1: Organization’s responsible AI efforts are ad hoc Stage 2: Organization has defined a responsible AI strategy and framework, but its practical implementation remains nascent Stage 3: Organization has systematically implemented a variety of responsible AI measures but lacks robust anticipatory approaches to risk mitigation Stage 4: Organization has fully operationalized responsible AI, taking a systemic, anticipatory approach that actively engages external stakeholders and risks across the wider value chain and ecosystem Advancing Responsible AI Innovation: A Playbook 6