Agritech for Women Farmers 2024

Recommendations3 Technology providers should innovate across the 5Ps to boost agritech adoption among women farmers. Based on the ongoing market and perception shifts, the role of women in agriculture is expected to grow significantly, along with their increased autonomy in farm-level decision-making. Hence, it is necessary for stakeholders to adapt approaches to meet evolving needs. Anecdotal evidence indicates that, currently, women are being provided with only a few agritech services, such as advisory and financial services. It is vital to introduce women in agriculture to a more holistic set of services, such as access to essential inputs, market linkages, dynamic real-time advisory support and advanced soil testing services for a greater impact. Against this backdrop, this chapter offers recommendations for key stakeholders such as technology service providers, development organizations, government entities and non- governmental organizations. The intention is for stakeholders to integrate these recommendations into their current initiatives or to apply them to new projects. Applying the 5Ps approach to overcome current challenges and unlock future opportunities FIGURE 5 What will your design look like? How will you impr ove affordability? How will you pr omote the product? Wher e will it be distributed? What human capital would you need to invest in? Product Price Promotion Place PeopleUse the 5Ps approachBuild access, af fordability and adoption of agritech among women farmers. – – – – – – – Access to finance Access to inputs Access to market Dynamic advisories Access to formal credit and insurance Testing services (soil testing, quality testing) Access to digital advisoryCurrent scenario Futur e scenario Limited adoption of agritech among women farmers owing to: Current use casesUnlocking new tech use cases to empower women farmers 1. Sociocultural challenges 2. Access to digital t echnology 3. Limited access to resour ces How Source: World Economic Forum Recommendations for technology service providers: “5Ps” approach for gender-inclusive agritech While working on gender-inclusive agritech, technology service providers should focus on the “5Ps” – product, price, promotion, place and people – and customize them to the needs and challenges of women farmers.35 Agritech for Women Farmers: A Business Case for Inclusive Growth 17