Agritech for Women Farmers 2024

Components of the 5Ps approach and recommendations for gender-inclusive agritech solutionsTABLE 2 5Ps Description How? Product Craft agritech solutions that are tailored to the unique needs and challenges of end-users including women.Focus on intuitive user experience design to improve ease of use Study and identify value chains that have a higher participation of women to lower acquisition costs and improve outreach to women farmers Test prototypes with women to ensure relevance, usability and effectiveness Consider “low-tech” channels such as radio or interactive voice response (IVR) for sharing advisory with women farmers Collect gender-disaggregated data to refine agritech products for better serve women farmers throughout the product life cycle Price Ensure that solutions are affordable and accessible to women farmers to catalyse adoption.Consider bundling services, including combining financial services (such as insurance and credit), with agricultural services (like advisory and market connections) Consider alternate revenue models including commission-based/pay-as- you-go models to ensure that women are not directly charged for products. Promotion Promote agritech solutions effectively through channels that women farmers conventionally associate with, and celebrate successful adoption.Leverage influential women and champion farmers to demonstrate technology benefits, using their advocacy to encourage other women to adopt agritech solutions. Share success stories of women farmers who have benefited from agritech solutions to inspire and encourage others. Use women focused messaging and communication, such as SMS, text and videos that are accessible on mobile phones. Place Ensure that agritech solutions are accessible in the locations and channels that overcome mobility barriers.Use existing distributing channels, such as self-help group or village saving groups, that are convenient for women to access and adopt agritech solutions. Identify suitable locations for trainings and capacity building that overcome mobility restrictions. People Engage and empower the number of women in frontline roles to effectively engage and support women farmers. Simultaneously build the capacities of women farmers.Organize training and capacity building programmes for women farmers on how to use agritech solutions effectively. Onboard women in sales teams to enhance digital service uptake. Segment women farmers to provide targeted services and capacity building.Table 2 outlines each component of the 5Ps approach and includes recommendations for stakeholders to consider in developing gender-inclusive agritech solutions. Agritech for Women Farmers: A Business Case for Inclusive Growth 18