Contributors Acknowledgements The World Economic Forum and BCG would like to extend their gratitude to the following individuals for their valuable contributions to this report. The paper does not necessarily reflect the views of these individuals and/or their companies. Expert advice is purely consultative in nature and does not imply any association with the takeaways or conclusions presented within this paper. Christophe Beck Chair & Chief Executive Officer, Ecolab Matthias Berninger EVP and Head of Public Affairs, Science & Sustainability, Bayer Katharina Beumelburg Chief Sustainability & New Technologies Officer, Heidelberg Materials Olivier Blum Chief Executive Officer, Schneider Electric Rasmus Errboe Chief Executive Officer, ØrstedMiljan Gutovic Chief Executive Officer, Holcim Simon Henzell-Thomas Global Director, Climate and Nature, IKEA (Ingka Group) Katie McGinty Vice-President and Chief Sustainability & External Relations Officer, Johnson Controls Hanane Mourchid Chief Sustainability & Innovation Officer, OCP Matthew Pine Chief Executive Officer, Xylem Feike Sijbesma Founder and Co-Chair, Alliance of CEO Climate Leaders, World Economic Forum Chair, Supervisory Board Royal Philips Sumant Sinha Founder, Chair & Chief Executive Officer, ReNewWorld Economic Forum Emily Bayley Head, Climate Action and Sustainability Reporting Sebastian Buckup Managing Director, Centre for Nature and Climate and Forum Foundations Pelayo Gonzalez Escalada Mena Lead, Corporate Climate Action Pim Valdre Head, Climate and Nature Economy, Member of the Executive CommitteeBoston Consulting Group Léa Boughanim Consultant Jens Burchardt Managing Director & Partner Stephanie Dunn Project Leader, World Economic Forum Fellow Katharina Hennes Consultant Patrick Herhold Managing Director & Senior Partner Mads Peter Langhorn Managing Director & Partner Rich Lesser Global Chair Cornelius Pieper Managing Director & Senior Partner Santhuri Reddy Consultant Already a Multi-Trillion-Dollar Market: CEO Guide to Growth in the Green Economy 51

Already a Multi-Trillion-Dollar Market 2025