Artificial Intelligence in Media Entertainment and Sport 2025

How genAI can augment the creative process and help engage audiences FIGURE 2 Augment human creativity: Text-to-image genAI enhances human creative productivity by approximately 25%.15 GenAI can help writers with low divergent association task (DAT) scores improve the writing quality of a story, increasing enjoyment by about 20-25%, putting them on par with more creative writers.16 of marketers have implemented AI into their workflows.indicate content creation as the top use case.17Approximately Around25% 75%of chief marketing officers expect genAI and related technology to change the relationship with customers within the next five years.18 Harnessing the power of genAI to enhance marketing by tailoring communications to individual customer profiles can boost conversion rates by 15-30%.19 Inaccurate or incomplete data often results in incorrect business decision-making, failure to meet customer needs and reduced competitiveness. In total 93% 62% of revenues due to bad data.20Companies can lose up to 15-25%Enhance audiences’ engagement and optimize revenues: Augment human creativity, enhance audience engagement and optimize revenues Creation of previously impossible and highly engaging content combining new and pre-existing assetsReal-time analysis and sorting of live content to reassemble it in a more engaging wayAnalysis of previously consumed content to create dynamic and innovative ad formats and automatically adapt campaignsAudience reach expansion through automatic translation and conversion of content, and generation of promotional artwork that adapts to individual users’ preferencesIncreasingly immersive and interactive experiences driven by passive personalization enginesContent/asset creationContent/asset managementCustomer experienceMonetization DistributionAugment human creativity, enhance audience engagement and optimize revenues Artificial Intelligence in Media, Entertainment and Sport 10