Circular Transformation of Industries The Art of Scaling Circular Supply Chains 2025

Industry proof point 3: HP – extending product life and getting past transport and certification challenges HP’s Renew service offers high-quality, affordable refurbished hardware and circular services for business-to-business (B2B) customers. It maximizes technology return on investment (ROI) through flexible cost and fleet management, improving IT and employee experiences without sacrificing quality or performance. Each HP-certified refurbished product undergoes rigorous refurbishment with HP- approved parts and meets the company’s quality standards, backed by lifetime extension support. HP prioritization FIGURE 15 Core strategy Geography – Start in France and India: most demanding regulations pushing circularity, and public procurement contracts asking for equipment with reused or recycled content – Ongoing scaling in HP key markets: US, UK, India and European nations such as France, SpainCustomers – B2B focus: conscious of the value of service models – Prioritization based on region x product: converting the same customers as for linear businessesProduct – Laptops: HP’s largest segment representing almost 50% of revenue, and printersCircular value proposition – Service model with refurbishment every 3-4 years to extent lifespan to 7 years and data analysis to support more effective useIndustry Information technology Employees 58,000 Case maturity Ongoing scaling Circular Transformation of Industries 30