Four Scenarios for the Future of Travel and Tourism 2025

50. W orld Economic Forum. (2024, May). Travel & Tourism Development Index 2024. https://www.weforum.org/publications/ travel-tourism-development-index-2024/ 51. Ibid. 52. W orld Economic Forum. (2024, May 21). Travel & Tourism Development Index 2024. https://www.weforum.org/ publications/travel-tourism-development-index-2024/ 53. Food and Agricultur e Organization of the United Nations. (2023). Local sourcing: A guide for the hotel, restaurant, catering and tourism industries. https://openknowledge.fao.org/server/api/core/bitstreams/a6d27d57-0e7d-42d1-8b63- a9df88f065ed/content 54. Natur e. (2025, February). Getting the best of carbon bang for mangrove restoration buck. https://www.nature.com/articles/ s41467-025-56587-2 55. W orld Bank. (2021). Sovereign catastrophe risk pools: 15 years on and still more to come. https://blogs.worldbank.org/en/ psd/sovereign-catastrophe-risk-pools-15-years-and-still-more-come 56. Rainfor est Foundation Norway. (n.d.). Aviation climate targets may drive 3 million hectares of deforestation. Retrieved April 22, 2025, from https://www.regnskog.no/en/news/aviation-climate-targets-may-drive-3-million-hectares-of-deforestation 57. Gr owing scepticism and disenchantment among consumers, employees and stakeholders towards sustainability claims and certifications, often based on perceptions of greenwashing, excessive reliance on labels and a lack of tangible progress in addressing environmental processes. 58. W orld Economic Forum. (2024, May). Travel & Tourism Development Index 2024. https://www.weforum.org/publications/ travel-tourism-development-index-2024/ 59. Ibid. 60. LarsonReever . (2025, February 20). How Airbnb is revolutionizing property management with artificial intelligence. Medium. https://clickhere.medium.com/airbnb-ai-how-airbnb-is-revolutionizing-property-management-with-artificial-intelligence-5aba00e43af1 61. W orld Economic Forum. (2024, May). Travel & Tourism Development Index 2024. https://www.weforum.org/publications/ travel-tourism-development-index-2024/ 62. Organisation for Economic Co-operation and Development (OECD). (2024, February). Artificial intelligence and tourism. G7/OECD Policy Paper. https://www.oecd.org/content/dam/oecd/en/publications/reports/2024/12/artificial-intelligence-and-tourism_41e7f157/3f9a4d8d-en.pdf 63. Inter national Telecommunication Union (ITU). (n.d.). State of digital development and trends: Challenges and opportunities in ITU regions. Retrieved April 15, 2025, from https://www.itu.int/itu-d/reports/statistics/sddt/ 64. W orld Travel & Tourism Council (WTTC). (2024, January 27). Artificial intelligence (AI) in action: Use cases & impacts of AI in society, business and travel & tourism. https://researchhub.wttc.org/product/artificial-intelligence-ai-in-action-use-cases-impacts-of-ai-in-society-business-and-travel-tourism-2024 65. UN T ourism. (2024, September 10). UN Tourism welcomes first students to sustainable tourism degree course. https://www.unwto.org/news/un-tourism-welcomes-first-students-to-sustainable-tourism-degree-course 66. Mgbachi, V . (2024, October 12). AI in business aviation route optimization: Reducing fuel consumption and environmental impact. Journal of Business and Strategic Management, 9(5), 48–82. https://www.carijournals.org/journals/index.php/JBSM/article/view/2284 67. SwissRe. (2020, June). Infrastructure investment to be a key driver of growth in emerging markets post-Covid19 crisis, sigma says. https://www.swissre.com/media/press-release/nr-20200617-sigma-3-2020.html 68. UNWTO. (2024). Tourism and the Sustainable Development Goals. https://www.e-unwto.org/doi/pdf/10.18111/9789284417254 Four Scenarios for the Future of Travel and Tourism 22