Four Scenarios for the Future of Travel and Tourism 2025

Executive summary As 2030 approaches, the travel and tourism (T&T) sector stands on the threshold of a transformative era, as the ecosystem is navigating a complex interplay of technological advances, new consumer behaviour and global socioeconomic shifts. The future of T&T is inherently uncertain, yet it is also filled with promise. This dynamic landscape is giving rise to a multitude of potential future scenarios that will shape the industry’s trajectory. From geopolitical instability, economic fragmentation and technological innovations to changing consumer preferences, the scenarios presented in this paper will elucidate the complexities of the industry’s future. Understanding these scenarios is crucial for businesses, policy- makers, travellers and host communities alike, as they seek to navigate the opportunities and challenges that lie ahead. The coming years will be marked by significant changes, and exploring these future scenarios will provide valuable insights into how the industry might evolve. In this context, exploring the future of travel and tourism becomes a critical exercise. It makes it possible to imagine different potential futures and consider how they might unfold. Examining these scenarios allows a deeper understanding of the factors that will influence the industry’s development and identify key areas for innovation and growth. This exploration will provide a framework for discussing the strategic implications of these scenarios and how they might affect economies, businesses, communities and travellers. Ultimately, this makes it possible to navigate the industry’s complex future and chart a path forward that is informed by a comprehensive understanding of the potential that lies ahead.This paper focuses on the development of future scenarios for travel and tourism to guide community members in a time of volatility and uncertainty. Caption: Park Güell, Barcelona Four Scenarios for the Future of Travel and Tourism 4