Global Economic Futures Productivity in 2030 2025
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3.2 Implications across selected industries
Information technology
and digital communications
The sector’s dual role as an enabler and beneficiary
of technological innovation positions it for
substantial growth, particularly in scenarios marked
by rapid technological acceleration. Building
trust in emerging technologies, addressing data
privacy concerns and establishing responsible
AI standards will be pivotal for unlocking long-
term opportunities. However, its proximity to
the innovation frontier and reliance on a rapidly
advancing talent pool also make it vulnerable in the
scenario of a twin slowdown.
The sector’s heavy reliance on cross-border data
flows exposes it to geopolitical and regulatory
challenges. The number of countries implementing
data localization requirements nearly doubled
between 2017 and 2021.46 Such restrictions
present significant barriers to cloud computing,
data processing and internet publishing, which are
among the industry’s fastest-growing segments.
Navigating these complexities will require
substantial investments in compliance frameworks
and strategic localization, such as adapting supply
chains or building local infrastructure to meet
regional regulations.According to the World Economic Forum’s Future
of Jobs Survey 2024, the sector is relatively
less hindered by resistance to change, a lack
of awareness of opportunities or difficulties in
attracting talent (see Figure 6). However, nearly
two-thirds of industry employers cite skills gaps as
a major barrier to transformation.
This shortage of digital talent coupled with R&D
intensity nearly three times higher than in other
sectors47 means that talent development can be
a critical lever for unlocking productivity gains.
Research collaboration with external ecosystems
– such as academia, research institutes and
start-ups – can accelerate the development and
commercialization of emerging technologies.
These partnerships provide access to foundational
research and a pipeline of highly skilled talent,
enabling companies to stay at the forefront
of innovation.
Firms in the sector can increase their resilience and
growth opportunities by shifting from a short-term
mindset of adopting the latest technology to longer-
term strategies focused on durable value creation.
While more than three-quarters of software-as-a-
service companies have launched or are developing
generative AI offerings, only 15% have successfully
monetized these initiatives.48
Barriers to transformation in the next five years FIGURE 6
Energy and
materialsMedical, healthcare
and care services
Information technology and
digital communications Financial, professional,
real estate services
Information
technology
and digital
communications
Medical, healthcare
and care servicesAgriculture,
forestry and
fishing ManufacturingSupply chain and
transport services Education
Energy and
materialsEnergy and
materialsEducation
Agriculture, forestry
and fishing Leisure and travel
Financial,
professional, real
estate services
10 20 30 40 50 60 70
Share of respondents (%)Skills gaps in
the labour market
Outdated or inflexible
regulatory framework Organization culture
and resistance to change
Lack of adequate data
and technical infrastructure
Insufficient understanding
of opportunities Inability to attract talent
to the industry
Inability to attract
talent to the firm Information technology and
digital communications
Information technology and
digital communications
Information technology and
digital communications
Information technology and
digital communications
ManufacturingManufacturing
Education Average
Source: World Economic Forum. Future of Jobs Survey 2024.
Global Economic Futures: Productivity in 2030
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