4.2 Collaboration across the freight logistics ecosystem is crucial To fully capture the AI opportunity in decarbonizing the freight logistics sector, two types of cross- industry collaborations are essential to consider: –Vertical collaboration, such as shippers (customers) and carriers (transport/logistics providers) working together for more intermodal solutions –Horizontal collaboration, such as trucking companies partnering with each other towards shared goals. As the use of AI becomes more and more prevalent, data-sharing among stakeholders to foster greater data collaboration and transparency will become increasingly important. Cross- ecosystem collaboration on best practices for data management, training and transparency could drive the further development of data sets to train these algorithms and in turn improve overall performance. Collaboration in each direction may come with challenges, but the rise of AI has provided incentives for cross-industry collaboration. Every actor will have a unique role to play. While start-ups will push the frontier of innovation, incumbents will have to drive the changes needed to deliver greater sustainability. Vertical collaboration Competitiveness across transportation modes presents a key challenge. AI can optimize low carbon-intensity modes such as rail, but customers may only transition to these modes if they remain competitive on both cost and performance compared to higher-emission alternatives such as trucking. Strategic partnerships and data-sharing agreements could align incentives across the value chain. For example, the European Clean Trucking Alliance (ECTA) demonstrates how collaboration between shippers, carriers and logistics providers can lead to sustainable transport solutions.30 By sharing data and resources, they can optimize routes, improve load efficiency and collectively invest in cleaner technologies. Start-ups can showcase what is possible with the data, have a positive impact on the industry’s acceptance of technology and increase the sentiment to adopt AI across the sector. Andreas Loy, Founder & Vice Chairman of the Board, KONUX Intelligent Transport, Greener Future: AI as a Catalyst to Decarbonize Global Logistics 21

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