Integrating AI needs vision from leadership and bottom-up action4.3 Findings from two surveys by the EU’s Digital Economy and Society Index on digital adoption and use of AI show that, overall, the transportation sector has low digital maturity.33 The surveys cite a lack of digital talent and the fragmented nature of the industry as reasons for falling behind. This underscores the need for businesses to invest in best practice when digitalizing their operating models or using AI solutions to enhance decarbonization (see Figure 5). Strategic framework to enhance digital maturity in organizations FIGURE 5 Strategy To align the senior leadership team on the transformation vision, value and roadmap by reimagining business domainsA Adoption and scaling-up Maximize value capture by: – ensuring the adoption and scaling-up of digital and analytics solutions – building new skills and leadership characteristics – tightly managing the transformation progress and risksFB Talent Ensure you have the right skills and capabilities to execute and innovateC Operating model Increase the metabolic rate of the organization by bringing business and technology togetherD Technology Allow your organization to use technology more easily to innovate with paceE Data Continuously enrich data, make it easy to consume, improve customer experiences and business performance Once a clear vision has been set by business leaders, it is important to encourage a bottom-up approach to experiment with ways in which AI can deliver tangible results at company level. Typically, companies adopt one of three approaches towards AI (see Figure 6), with some companies going on an AI journey that starts with being a “taker” and grows towards becoming a “shaper” or a “maker”. AI should be supported from the top but enabled with a bottom-up approach. Companies have to set up training and awareness for leadership and provide access for operational teams to AI applications. You need to give the people in the business the opportunity to develop ideas, given their understanding of operations and processes. Sven Deckers, Director Sustainability, Innovation and Partnerships, Dubai Airports Intelligent Transport, Greener Future: AI as a Catalyst to Decarbonize Global Logistics 23

Intelligent Transport Greener Future 2025