Leveraging Generative AI for Job Augmentation and Workforce Productivity 2024

Derived from the action steps that early adopters interviewed for this report felt were the most effective in maximizing job augmentation and delivering productivity gains, key engagement elements include: Culture and change management; Skills development and redeployment; and Use case management (Fig. 4).Engage 4.2 Source PwC and World Economic Forum.FIGURE 04 Starting and scaling engagement for job augmentation with GenAI: Checklist Allocate the right resources Communicate the ‘why’ Identify pilot group Culture & Change Management Make employees aware and inspire them Monitor adoption Identify and explore use cases Start with a pilot Set KPIs Use Case Management Measure return Create a business case Reward adoption Identify the skills gaps and skills requiredUpskill to minimize the skills gap Skills Development & RedeploymentStarting Actions Designate stakeholders at all organization levels build trust through transparency Learn from knowledge sharing Culture & Change Management Scale use cases Standardize development practices and tools Review and adjust KPIs Use Case Management Measure continuously Uncover hidden efforts Manage job redeploymentRedesign jobs Skills Development & Redeployment Conduct strategic workforce planningScaling Actions One key insight from the early adopter interviews conducted for this report is that deployment and successful scaling of GenAI in the workforce is less about the technology itself, than it is about the people. To fully leverage GenAI’s potential for job augmentation and productivity growth, organizations must foster a new approach to work. A people-centred approach can drive positive and sustainable results by empowering the workforce to adapt. Promoting the right mindsets and behaviours within the organization is key to facilitating a working culture and environment that is open to change and experimentation. It is also important to measure how workers are moving along the adoption curve, from initial awareness to commitment and engagement, addressing any barriers and concerns. Starting actions –Allocate the right resources: Withoutallocating suf ficient resources to supportCulture and change management 4.3 23