CASE STUDY 20 Faster planning cycles and improved forecast accuracy Canada Goose used an AI scenario planning system to make financial planning and analysis faster, with greater consideration for different potential outcomes, so finance teams could reallocate budgets and rerun scenarios quickly as assumptions changed. The company reported a 60% reduction in planning cycle time and a 4% improvement in revenue forecast accuracy.35 Shifts in how strategic planning operates: –Strategy no longer ends at approval – it becomes embedded in execution through operating plans, funding flows and performance metrics. –AI can detect when execution is drifting from the assumptions behind the strategy and then quantify the likely impact. –Execution outcomes continuously feed back into strategic assumptions, options and allocations. –The traditional “review” phase collapses into a continuous steering loop. –Leaders focus on course correction, not post-hoc explanation. Organizational changes observed: –Strategic priorities translate changes into clear operating, KPI and management dashboards. –Replace episodic, “all hands on deck” crisis meetings with a continuous dialogue where decisions are refined through rapid, iterative learning. –Align incentives so leaders are rewarded for adapting strategy based on evidence, not just delivering against static plans. –Establish clear accountability for updating strategy as execution data emerges. Early vs advanced adopters: –Early: Track execution metrics against strategic goals and adjust plans periodically. –Advanced: Continuously steer execution using live feedback to update strategy, options and allocation. Predictive, AI-powered strategic planning shifts leadership from deciding once to steering continuously. The greatest value comes not from sophisticated models, but from the ability to act on AI-supported evidence – reallocating resources, revisiting assumptions and adjusting course as conditions evolve.4.4 From strategy handoff to execution-linked steering: Organizational Transformation in the Age of AI: How Organizations Maximize AI’s Potential 29

Organizational Transformation in the Age of AI How Organizations Maximize AI%27s Potential 2026