Resilient Firms and Economies 2025

Page 26 of 31 · WEF_Resilient_Firms_and_Economies_2025.pdf

Appendix The research methodology for this white paper employed a blend of quantitative and qualitative approaches to capture a comprehensive view of senior executives’ perspectives across industries and regions. The foundation of the report was an online survey conducted between May and June 2025, which gathered responses from 270 executives. These participants represented a diverse mix of regions, industries, company sizes and functional specialization, with roles ranging from C-level executives to C-2 leaders and functional heads. Notably, the majority of respondents came from companies generating over $1 billion in annual revenue. The survey ensured balanced regional representation, with each region contributing 9–24% of the sample, and broad industry coverage, with individual sectors accounting for 3–19% of respondents. To build on these findings, a follow-up qualitative survey was conducted in July 2025 with 30 participants from the 2025 Resilience Consortium Pulse Check Survey. This additional survey provided deeper qualitative context than the initial results. Furthermore, the Resilience Consortium team conducted in-depth interviews with selected executives, community members and members of the consortium’s Leadership Group. These interviews offered rich, nuanced insights into key themes and strategic priorities. The research was further enriched by multiple convenings hosted by the Resilience Consortium throughout 2024 and 2025. These sessions provided first-hand perspectives from governments, global businesses leaders and executives of international organizations, offering valuable context and highlighting emerging trends, challenges and opportunities. By integrating these diverse data sources, the research presents a robust and balanced view of the priorities, challenges and opportunities shaping the global and emerging market landscape today. Resilient Firms and Economies 26
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