Resilient Firms and Economies 2025
Page 26 of 31 · WEF_Resilient_Firms_and_Economies_2025.pdf
Appendix
The research methodology for this white paper
employed a blend of quantitative and qualitative
approaches to capture a comprehensive view of
senior executives’ perspectives across industries
and regions.
The foundation of the report was an online
survey conducted between May and June 2025,
which gathered responses from 270 executives.
These participants represented a diverse mix of
regions, industries, company sizes and functional
specialization, with roles ranging from C-level
executives to C-2 leaders and functional heads.
Notably, the majority of respondents came from
companies generating over $1 billion in annual
revenue. The survey ensured balanced regional
representation, with each region contributing
9–24% of the sample, and broad industry coverage,
with individual sectors accounting for 3–19%
of respondents.
To build on these findings, a follow-up qualitative
survey was conducted in July 2025 with 30 participants from the 2025 Resilience Consortium
Pulse Check Survey. This additional survey
provided deeper qualitative context than the initial
results. Furthermore, the Resilience Consortium
team conducted in-depth interviews with selected
executives, community members and members
of the consortium’s Leadership Group. These
interviews offered rich, nuanced insights into key
themes and strategic priorities.
The research was further enriched by multiple
convenings hosted by the Resilience Consortium
throughout 2024 and 2025. These sessions
provided first-hand perspectives from governments,
global businesses leaders and executives of
international organizations, offering valuable context
and highlighting emerging trends, challenges
and opportunities.
By integrating these diverse data sources, the
research presents a robust and balanced view of
the priorities, challenges and opportunities shaping
the global and emerging market landscape today.
Resilient Firms and Economies
26
Ask AI what this page says about a topic: