therefore provides a range of accessible tools to mitigate harm – including in-platform user controls, how to report harmful content, legal definitions of hate speech and ways to support victims – which is often complemented by a specific focus on company policies to safeguard employees and ensure an inclusive, cohesive workplace for all. Outcomes BC4D has engaged more than 85 companies and 2,200 participants, including multinational firms in Germany such as SAP , Bosch, Nokia, VW and two of the biggest German football clubs, Hamburg SV and St Pauli. Key outcomes include the training of trainers (ToT) and cascade models for delivery. After completing the courses, participating companies have institutionalized the learnings from the trainings – for instance, by adapting their internal codes of conduct, updating their definitions and improving their compliance processes. Evaluations also indicate a tangible moderation of discourse within these organizations, contributing to a more inclusive and respectful workplace environment. The multiplier effect of the initiative has proven significant, with 83% of participants actively sharing the training content with personal or professional contacts. Many companies have since extended their efforts, incorporating elements of BC4D into mandatory, company- wide training and internal academies for continued professional development (CPD). In terms of addressing online harms, the external evaluation results were particularly impressive. Some 99% of respondents said they had acquired the ability to confront hate speech, 98% felt equipped to detect and counter disinformation and 95% felt more comfortable dealing with conspiracy narratives. Additionally, 99% of participants valued their employers’ commitment to democratic values, highlighting the profound impact of the initiative on organizational culture. Overall, BC4D positively transformed participating companies, specifically with regard to fostering digital literacy and strengthening democratic discourse. Rethinking Media Literacy: A New Ecosystem Model for Information Integrity 33

Rethinking Media Literacy 2025