Contributors Acknowledgements Otto Abasi Williams Senior Vice-President, Regional Head and General Manager of Middle East and Africa, PayPal Usman Ahmed Senior Director, Payments Market & Partnerships, Corporate Strategy, PayPal Pankhuri Bansal Blockchain and AI Expert, United Nations CEFACT and International Standards Organization Maria Besiou Professor of Humanitarian Logistics, Kühne Logistics University Girish Chandra Dube Chief Solutions Officer, Agility Bertrand Chen Chief Executive Officer, Global Shipping Business NetworkNatahlie Cooper Group Senior Manager, Reputation and Thought Leadership, DP World Lingnan Cui Head of Global Communications, Alibaba.com Rod Franklin Emeritus Professor of Logistics Practice Puay Guan Goh Professor, National University of Singapore (NUS) Philipp Hausmann Advisor, Global Partnerships, A.P . Møller-Maersk Joon Huh16 Head, Corporate Strategy, Supernal Elnaz Irannezhad Senior Lecturer in Transport and Logistics Engineering, University of New South WalesLead authors Alexandre Marchand Specialist, TradeTech, World Economic Forum Rebeccah Raphael Specialist, TradeTech, World Economic ForumWorld Economic Forum Khalid Alaamer Lead, Digital Trade and AI Sean Doherty Head, International Trade and Investment Don Rodney Junio Project Lead, Digital Trade Shirly Piperno Solutions Lead, TradeTech Nitin Sharma Lead, Digital Trade and Venture, TradeTech Jimena Sotelo Lead, TradeTech Tim Stekkinger Head, Digital Trade and TradeTech Axel Van Amersfoort Early Careers Programme, International Trade and Investment Boyang Xue Project Lead, Digital Trade The TradeTech Paradox: Connectivity Amid Fragmentation 35

The TradeTech Paradox Connectivity Amid Fragmentation 2026