Transforming Consumer Industries in the Age of AI 2025

1. Accenture. (2024). Pulse of Change. https://www.accenture.com/us-en/about/company/pulse-of-change. 2. AI maturity was evaluated using Accenture’s AI Index. This index incorporates more than 30 individual metrics sourced from more than 10 diverse data sets, encompassing a broad spectrum of industries, and spanning more than 2,000 large companies worldwide. The index framework encompasses not only AI-related metrics but also the vital capabilities essential for companies to cultivate and scale their AI endeavours: strategic AI signalling, AI assets, technology foundations, and talent and culture enablers. The Top AI Index includes companies in the top quartile, and the Bottom AI Index includes companies in the bottom quartile. Revenues have been adjusted by inflation to ensure comparability across time. 3. Accenture Research, simulated GDP growth under three scenarios. GDP gains shown for People-Centric scenario. Oxford Economics GDP forecast used as the baseline. 4. Ibid. 5. Ibid. 6. Ibid. 7. Ibid. 8. Hetu, R. (2024, 16 October). “What can generations tell us about the future of consumer industries” presentation delivered at the World Economic Forum AI Transformation of Industries Deep Dive Workshop. 9. Accenture. (n.d.). A new era of generative AI for everyone. https://www.accenture.com/content/dam/accenture/final/ accenture-com/document/Accenture-A-New-Era-of-Generative-AI-for-Everyone.pdf#zoom=40. 10. Ibid. 11. Prado, A. (2024). Future R&D: How Unilever is transforming innovation with Microsoft. Unilever. https://www.unilever.com/ news/news-search/2024/future-rd-how-unilever-is-transforming-innovation-with-microsoft/. 12. Shah, V. (2024). Unlocking New Opportunities with Gen AI. Nestlé. https://www.nestleusa.com/stories/unlocking-new- opportunities-gen-ai. 13. L’Oréal. (2024). L ’Oréal accelerates beauty tech leadership with advantaged bioprinted skin technology and Gen AI content lab to augment creativity. https://www.loreal.com/en/press-release/research-and-innovation/vivatech-2024/. 14. L’Oréal. (2023). Beauty Tech champion. https://www.loreal-finance.com/en/annual-report-2023/beauty-tech-champion/. 15. Ajmani, P . (2024, 9 July). Personal communication. 16. Walmart. (2024). Walmart Reveals Plan for Scaling Artificial Intelligence, Generative AI, Augmented Reality and Immersive Commerce Experiences. https://corporate.walmart.com/news/2024/10/09/walmart-reveals-plan-for-scaling-artificial- intelligence-generative-ai-augmented-reality-and-immersive-commerce-experiences. 17. Ibid. 18. Cheng, E. (2024). China’s Alibaba releases AI search tool for small businesses in Europe and the Americas. Forbes. https://www.cnbc.com/2024/11/12/alibaba-launches-ai-search-for-small-biz-says-purchase-intent-jumps.html. 19. Hsu, S. (2024, 9 September). Personal communication. 20. Marr, B. (2024). The Third Wave of AI is Here: Why Agentic AI Will Transform the Way We Work. Forbes. https://www.forbes.com/sites/bernardmarr/2024/11/15/the-third-wave-of-ai-is-here-why-agentic-ai-will-transform-the- way-we-work/. 21. Stanford University. (2024). Artificial Intelligence Index Report. https://aiindex.stanford.edu/wp-content/uploads/2024/04/ HAI_2024_AI-Index-Report.pdf. 22. Chakraborty, A. et al., Tayob, Y. & Rao, B. (2024). Accelerating reinvention to support growth with AI-powered operations. Accenture. https://www.accenture.com/in-en/insights/strategic-managed-services/reinvent-operations-with-genai. 23. Gartner. (2024). Gartner Predicts One-Third of Interactions with GenAI Services Will Use Action Models & Autonomous Agents for Task Completion by 2028. https://www.gartner.com/en/newsroom/press-releases/2024-03-11-gartner- predicts-one-third-of-interactions-with-genai-services-will-use-action-models-and-autonomous-agents-for-task-co- mpletion-by-2028. 24. Salesforce (2025). What’s the Difference Between an AI Agent and a Chatbot? https://www.salesforce.com/agentforce/ ai-agent-vs-chatbot/. 25. Accenture. (2024). Accenture and NVIDIA Lead Enterprises into Era of AI. https://newsroom.accenture.com/news/2024/ accenture-and-nvidia-lead-enterprises-into-era-of-ai. 26. NVIDIA. (2025, 6 January). NVIDIA CEO Jensen Huang Keynote at CES 2025 [YouTube video]. https://www.youtube.com/ watch?v=k82RwXqZHY8&pp=ygUYY2VzIGtleW5vdGUgamVuc2VuIGh1YW5n. 27. Ibid 28. Neven, H. (2024). Meet Willow, our state-of-the-art quantum chip. Google. https://blog.google/technology/research/ google-willow-quantum-chip.Endnotes Transforming Consumer Industries in the Age of AI 33