Travel and Tourism at a Turning Point 2025

While the previous 10 principles address specific growth areas and tension points, their successful implementation depends on collaboration across traditional boundaries. No single stakeholder can tackle travel and tourism’s interconnected challenges alone. Overarching principle: Collaborate holistically Align the public and private sectors and all T&T stakeholder efforts to responsibly and inclusively shape and manage rapid industry growth in a responsible, sustainable way. Effective solutions require collaborative approaches that align efforts across the public and private sectors, civil society and local communities. Holistic collaboration transcends traditional divisions (e.g. transportation, accommodation, services); integrates tourism planning with broader economic, environmental and social development; enables comprehensive approaches to complex challenges; and creates mechanisms for ongoing dialogue and coordinated action. This principle recognizes that the interconnected nature of tourism systems requires governance mechanisms that reflect this interconnectedness to develop effective responses to systemic challenges. Caption: Masai in traditional clothes joining hands in unity, Zanzibar, Tanzania Travel and Tourism at a Turning Point: Principles for Transformative Growth 29