Travel and Tourism at a Turning Point 2025

From principles to action: Enablers and potential areas for intervention Practical strategies require key enablers and coordinated interventions throughout the T&T ecosystem.3 Translating the guiding principles into reality means focusing on five critical enablers that cut across all action areas. These enablers – infrastructure; finance; technology and innovation; people and skills; and regulation and public–private collaborations – provide the foundational capabilities needed to address both growth opportunities and tension points.These enabling capabilities must be activated by means of coordinated action throughout the T&T ecosystem. The tables below outline specific action areas organized by key stakeholder groups: public-sector entities, core industry players and wider ecosystem stakeholders. While presented by stakeholder category, many of these actions require collaboration across traditional boundaries to use the enablers effectively and achieve maximum impact.3.1 Key enablers for implementation Caption: Natural rock bridge in the Hisma Desert – NEOM, Saudi Arabia Travel and Tourism at a Turning Point: Principles for Transformative Growth 30