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2 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation | Register x Forgot Password | Need an Account? subscribe | newsletter | deals Classifieds Jobs Autos Real Estate FEATURED » NEWS NOW Local Take: Do you miss Lithia water? ... Facebook nixes dispensary Web page ... Chamber Communiqué: Ashland Chamber Greeters meet each Friday ... Local Take: Do you miss Lithia water? ... Facebook nixes dispensary Web page ... Chamber Communiqué: Ashland Chamber Greeters meet each Friday ... KFC just revealed the newest star of its polarizing Colonel Sanders ads Comment By Hayley Peterson DailyTidings.com By Hayley Peterson Posted Feb. 6, 2016 at 7:03 AM By Hayley Peterson Posted Feb. 6, 2016 at 7:03 AM » Social News KFC KFC has hired comedian Jim Gaffigan to portray its mascot, Colonel Sanders, in television ads, the company told Business Insider. Gaffigan replaces Norm MacDonald, who took over the role from Darrell Hammond in August of 2015. Gaffigan will make his debut as the Colonel in an ad airing during CBS' pre-Super Bowl broadcast. The ad will air again during the second half of the game. KFC hadn't used Colonel Sanders in advertising for 21 years before bringing him back in a new advertising campaign last May. The ads have generated a mixed response from customers, with many saying they hate them . But analysts and company executives have credited the marketing campaign with helping to boost sales in the US. The chain's same-store sales grew 3% in fiscal 2015, after plunging more than 15% two years earlier. "The brand's reinvigoration with Saturday Night Live alums playing the role of founder Colonel Sanders has brought some buzz back to the concept," Nomura analyst Mark Kalinowski wrote in a recent note. Here's the new ad starring Gaffigan. RAW Embed KFC executives say the ads have helped bring relevance back to the brand. "If you looked at social media over Halloween, there were zillions of Colonel Sanders costumes — not just kids, but adults," Kevin Hochman, KFC's chief marketing officer, said at an event debuting Nashville Hot Chicken in New York City in January. The new 30-second ad starring Gaffigan features Colonel Sanders waking from a nightmare in which Norm MacDonald has stolen the Colonel’s identity and takes credit for coming up with KFC’s new Nashville Hot Chicken, which was released earlier this year. A second ad starring Gaffigan will be released later this month, the company said. NOW WATCH: A teen built a KFC chicken vending machine made entirely of Lego blocks � here's how it works See Also: Consumer and retail news: 10 things you need to know today KFC made 3 drastic changes � and now the business is on fire We tried the new extra long, buttery cheeseburger from Burger King SEE ALSO: KFC made 3 drastic changes � and now the business is on fire By Hayley Peterson DailyTidings.com By Hayley Peterson Posted Feb. 6, 2016 at 7:03 AM » Comment or view comments Reader Reaction » STAY INFORMED Email NewsLetter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Southern Oregon Directory Featured Businesses Loading... Business Name address Location, ST | website.com Find Southern Oregon Attractions Bars Restaurants Beauty Salons Entertainment Doctors Medical Specialists Contractors Education Lawn Services Lawyers Shopping Travel Tanning Used Cars Wedding Services ▼ Add your business here + Events Calendar Connect with DailyTidings.com Facebook Twitter RSS Back to top Reader Services Reader Services home Subscriptions Subscriber controls Contact us Submissions Photos Events Letters to the editor Corrections Alerts Email alerts RSS feeds Text Alerts Advertise Media Kit Home Products and services Ad rates Advertising contacts Propel Marketing Mail Tribune Daily Tidings The Nickel Shop Our Valley Blogs Mobile Site Stay Informed Email newsletter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Your privacy is important, read our privacy policy. © Copyright 2016 Local Media Group, Inc. All Rights Reserved. Privacy Policy | Terms of Service | Local Media Group Publications Original content available for non-commercial use under a Creative Commons license, except where noted. DailyTidings.com | P.O. Box 1108, Medford, OR 97501