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http://www.omniture.com --> Mail Tribune Blogs --> --> « The rest of the story Happy Valentine’s Day » Jobs to be done Posted by Bob Hunter So here I sit in Reston, VA., just outside Washington D.C., surrounded by snow on the roads and fog in the conference room. I’m attending a conference that is basically about the newspaper industry’s transition toward the Web and the fog is a bit thick as the assembled editors try to get our brains around both the technical side of the equation and the creative chaos the change will bring to our newsrooms. An aside: If you thought the Rogue Valley was paralyzed by a bit of snow, you should see D.C. First of all, when they send the school kids home here, they also send home the govt. workers. And, since just about everyone here works for the govt. or provides a service to the govt., that creates a traffic jam from one end of the Beltway to the other. Meanwhile, back at the conference, we’ve heard today from online editors/managers at boston.com (the Boston Globe) and washingtonpost.com . A lot of conversation about how to get a traditional newsroom to embrace the Web — and about how those two papers have been pretty successful at it. Of course, it’s easier to do when you have 240 reporters, ala The Washington Post, but it’s a cultural shift for the big guys as well as for us smaller fish. A lot of good ideas offered up today, which made me think there’s no doubt an endless supply of good ideas out there among the people who really know what they want online — you, the online readers. If you have a suggestion about how we could improve our Web site, we’re all ears. You can reply here or e-mail me at [email protected]. The snow has let up. Maybe the fog will begin to lift, too. This entry was posted on Tuesday, February 13th, 2007 at 2:52 pm and is filed under From the Editor . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response , or trackback from your own site. Leave a Reply Mail Tribune Blogs is proudly powered by WordPress Entries (RSS) and Comments (RSS) .