Blog: An empire built on a plastic-block foundation – Medford News, Weather, Sports, Breaking News

Mail Tribune (Medford, OR — Wayback)

2015-02-17

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Blog: An empire built on a plastic-block foundation By Greg Stiles Feb 17, 2015 12:00 AM A A You and your children have played with them, designed whole new worlds with them and dreamed about what might be. They are Lego blocks and components. Lego has now surpassed Ferrari as the world’s most powerful brand, according to Brand Finance, as measured by its Brand Strength Index. Lego is joined by PWC, Red Bull, [...] Click here to read the full post