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M/CLOUDY Temp: 42 °F Wind: WNW at 3 mph Monday, March 3, 2003 SECTIONS Home Page Local News Sports Business Obituaries Life Opinion - Politics AP News Weather Classified Archives Site Map EXTRA HomeLife Magazine W3 Magazine Jobs @ Mail Tribune Tempo A & E Oregon CarZone Wellness Connection Real Estate Newspaper in Education Prime Times Outdoor Journal Personals Movie Times TV Times E The People CLASSIFIEDS Find a Car Find a Home Find a Job Find Everything E SOUTHERN OREGON Automotive Communities Entertainment Publications Recreation Calendar ABOUT US FAQ What's New Advertise Home Delivery Classified Ad Contact Us Media Kit Email Story to a Friend February 13, 2003 Beth Zitzner works in a colorful sea of mums, daisies and roses, arranging flowers for Valentine�s Day at Main Street Flowers on Jacksonville Highway. Florists around the valley and the nation are bracing for today�s rush of orders. Mail Tribune / Bob Pennell Re-think those roses Florist says women would much rather have a scented mix this Valentine’s Day Pay attention, guys: Maybe you ought to think twice before breaking your Valentine’s budget on roses. One floral expert with 30 years of experience in the business suggests something simpler. "Roses, roses, roses, that’s what it’s all about — that’s what men want," said Susie Thierry, owner of Main Street Flowers on Jacksonville Highway in Medford. "I think women would rather have a scented mix." She said you can throw in a rose or two for good measure, but women really want something more. "Mostly I think they want men to remember them ... with flowers," she said, recovering quickly. For example, "I would like it — I would love it if some came through the door for me." And that from a woman whose working life is all about flowers. On Wednesday afternoon, Thierry said her shop would be buzzing into the wee hours preparing for today’s rush. The roses are in from South America (1,000 of them) and the "fresh cuts" — those other things with stems and colorful petals on them — are in from California. Clearly, Valentine’s Day is a boom time for florists. "We do more in this one several-day period than we do all summer," Thierry said. Flower shops like Thierry’s benefit from men who have trouble thinking about Valentine’s Day in advance, and they prepare for late and special requests. The one no-no: Get your order in early because no woman wants a fresh bouquet to show up at the office at 5 p.m. Friday. "Typically they don’t think ahead, so we have to think ahead for them," Thierry said of her male customers. Valentine’s Day trivia A bit of trivia about the holiday named after a third-century Roman Catholic saint (who is no longer officially recognized as a saint): The truth: Cupid is the god of love in Roman mythology. Wake up, guys!: Hallmark, the greeting card company, says women buy four out of every five Valentine’s Day cards sold. They receive about half of all the cards bought. Affection confection: According to the National Confectioners Association, Americans spent an estimated $1 billion on Valentine’s Day candy last year; among that figure were more than 36 million heart-shaped boxes of chocolates. Spontaneous love: A survey conducted by the Chocolate Manufacturers Association revealed that 50 percent of women will likely give a gift of chocolate to a guy for Valentine’s Day. Printer Friendly Version Email Story to a Friend Subscribe Archive: Click to Search Mail Tribune Home Local News | Sports | Business | Obituaries | Life Opinion - Politics | AP News | Archives | Site Map E Southern Oregon | Classified Copyright © 1997-2003 Mail Tribune. All rights reserved. Privacy Policy Website Feedback A D V E R T I S E R S