Land Conservation and Developm ent Com mission, and includes seven m easures with targets for implem entation that are phased in five-y ear in crem ents through 2020. The Alternative Measures pertaining to transit planning are listed in Table 7- 1. It should be noted that Medford will have a significant responsibility for im plem enting the Alternative Measures. Table 7-1 Alternative RTP Performance Measures Related to Public Transit for the Rogue Valley MPO Measure Intent Current 2000 Benchm ark 2005 Benchm ark 2010 Benchm ark 2015 Target 2020 Measure 1 : Transit and bicycle/ pedestrian mode share Demonstrate a shift in travel behavior aw ay from the automobile % of daily trips Transit: 1.0 Bike/Ped: 8.2 % of daily trips Transit: 1.2 Bike/Ped: 8.4 % of daily trips Transit: 1.6 Bike/Ped: 8.8 % of daily trips Transit: 2.2 Bike/Ped: 9.8 % of daily trips Transit: 3.0 Bike/Ped: 11.0 Measure 2 : % Dw elling Units (DUs) w/in ¼ mile walk to 30- min. transit service Determined through GIS mapping. Current estimates are that 12% of DUs are w ithin ¼ mile w alking distance of RVTD transit routes. 12% 20% 30% 40% 50% Measure 7 : Alternative Transportation Funding * Demonstrate commitment to implementing the alternative transportation projects upon w hich many of the measures rely N/A $950,000 $2.5 million $4.3 million $6.4 million Source: Land Conservation and Development Commission, OAR 660-012-0035(5), April 3, 2002. * Dollar amounts are cumulative from 2000 through 2020. Needs Existing Service Deficiencies The Rogue Valley Transportation District (RVTD) provides public transportation in the Medford area, and between Medford and its surrounding communities in Jackson County . In 2002, RVTD operates a fleet of 30 buses including 10 powered by compressed natural gas. Service includes nearly 300- miles of fixed route and paratransit service. Over 2.7 million passenger m iles are traveled annually with approxim ately 848,000 fixed route passengers and nearly 70,000 paratransit passengers carried in 2001- 2002. RVTD also prom otes alternative transportation through various travel dem and managem ent (TDM) strategies such as ridesh aring, a “bikes on buses” program , telecom muting, and other activities. RVTD works with m ajor em ployers in the area to provide a Photo courtesy of R VTD variety of different incentives, including a guaranteed ride hom e program to increase the use of fixed route bus service by employees. RVTD’s fixed route service ty pically radiates outwa rd from downtown Medford, connecting this portion of the city to a variety of other destinations. With the exception of the east/west service within Medford Medford Transportatio n System Plan 7-3 Public Transit Plan

Transportation System Plan 2018-2038