Transportation System Plan 2018-2038

o In designing and constructing improvem ents to the arterial and collector street sy stem , the City should incorporate transit-supportive com ponents that prom ote pedestrian connectivity , convenience, and safety , along with operational com ponents to enhance transit vehicle m ovem ent. • Working in partnership with RVTD to address th e planning and developm ent of future transit service within the Medford UGB, including sharing co sts of survey s, studies, and research needed for long range planning. • Working with RVTD to ensure that transit transfer stations and park-and-ride facilities are accessible by pedestrian, bicy cle, transit, and m otor vehicle travel m odes, including provisions for secured bicy cle parking, passenger loading, and taxi service. • Work with em ployers to increase com muter tran sit ridership through em ployer-based incentives, such as subsidized transit passes. Longer-Term Actions (5-20 years) All of the foregoing, short-term strategies should conti nue to be im plem ented. In addition, the City of Medford should: • Consider entering into an agreem ent with RVTD for focused and specific service im provem ents that would be funded by direct city financi ng. Such service im provem ents could include the options discussed in Table 7-2 above or other st rategies that becom e important to the city . • Increase coordination between RVTD staff and City staff in planning for and the developm ent of needed transit routes and services, and in securing financial resources to m eet long-term goals and policies for encouraging the use of transit as part of a com plete m ulti-m odal transportation system . Intercity Bus Needs Intercity bus service between Medford and other des tinations in Oregon and elsewhere in the United States is provided by Grey hound Bus Lines. As described in Chapter 3, existing Grey hound service is offered seven days a week in both northbound and s outhbound directions, with service focused on the I-5 corridor. There are six buses each day to and from the north (including the Willam ette Valley and Portland) and five buses each day to and from the south. In Grey hound Bus Depot is located in downtown Medford a few blocks from RVTD’s Front Street station (t he hub of all RVTD fixed route service) and is accessible via the local RVTD bus sy stem. No significant im provem ents are proposed for expansion of the existing privately -opera ted intercity bus service or facilities. Intercity Bus Strategies To support the continued availability of intercity bus service to/from the Medford area, the City should consider the following actions: • Ensure that the existing intercity passenger f acilities in downtown Medford are connected to adequate pedestrian facilities. • Ensure that there is continued availability of transit, taxi and/or shuttle services to connect with all intercity passenger facilities. Medford Transportation System Plan 1-16 Introduction and Executive Summary