Transportation System Plan 2018-2038

Public Transit Strategies To m eet City and regional goals of encouraging the developm ent of public transit as a viable form of transportation in the Medford UGB, the City and RVTD will work cooperatively to identify specific actions involving the City that would encourage transit use. These actions include: Short-Term Actions (0 to 5 years) In cooperation with the Rogue Valle y Transportation District (RVTD), the City should use support the provision of convenient and accessible transit service to m eet travel needs in the Medford UGB through the short-term implem entation of the following actions: • Support efforts to im plem ent funding strategies that provide adequate, long-term and stable revenue sources for transit • Support efforts by RVTD to develop and im plem ent a transit system that effectively combines components of radial, neighborhood and circum ferential services with a m inimum of transfers. • Support efforts by RVTD to increase transit service including increasing the frequency of service, extending hour of operations, expanding week end service and providing express bus service during peak travel periods. • Assure that land use planning activities prom ote transit service viability and accessibility . These activities could include: o Locating m ixed-use developm ent within ¼ m ile of transit corridors. To this end it is recom mended that the City com plete and a dopt a land use/transportation plan, design guidelines, street and streetscape standards and im plem enting ordinances for the SE Medford Transit Oriented District (TOD), the West Medford TOD, the Delta Waters TOD and other m ixed use areas including ne ighborhood centers and m ajor transit stops. o Requiring transit-supportive im provem ents as pa rt of the land developm ent process to facilitate the use of transit. This could include installing passenger am enities, bus signs and other inform ation display s, improve d sidewalk access between the stop and the adjacent developm ent, bus pullouts and/or other features as necessary . o With the designation of major transit routes and m ajor transit stops in the TSP (see Figure 7-1) focus enforcem ent of the transit-supportive land use and site design provisions in sections 10.806 through 10.808 of the Medford Municipal Code. • Provide transit-supportive street sy stem including: o Providing financial or other a ppropriate support to RVTD to retrofit existing m ajor bus stops to add am enities such as paved, ADA-com pliant waiting areas, bus signs and other inform ation display s, improved sidewalk access between the stop and m ajor destinations, bus shelters, bike racks, trash cans, benches, lighting, bus pullouts and/or other features as necessary . RVTD priorities for adding these am enities should be considered. An initial project list is included in Table 7-5. o Evaluating locations and appr opriate operational strategies for transit signal priority treatm ents. One exam ple of where these tr eatm ents m ight be successfully implem ented is in the Highway 62 corridor where such treat ments have been considered as part of the overall corridor im provem ent strategy . Transit signal priority treatm ents can m ake transit service more attractive to riders by increasi ng its reliability through reductions in travel time and m issed transfers. Medford Transportation System Plan 1-15 Introduction and Executive Summary