Transportation System Plan 2018-2038
Medford · Page 52 of 398 · Adopted 2018-12-06
by providing mobility for the econom ically disadvantaged , elderly , youth and disabled residents. Overall,
RVTD provides between one half and one percent of th e total daily trips within the m etropolitan area, and
about the sam e percent of the trips during the a.m . and p.m . peak periods.
The RTP identifies the following transit policies:
Policy 1: RVTD should periodically review ridership and service throughout the region and adjust
routing to maximize ridership pot ential and ensure service availability.
Policy 2: Where practical and financially possible, RVTD transit services shall be routed to provide
service coverage within ¼-mile walking distance of urban residences.
Policy 3: When financially possible, the Rogue Vall ey Transportation District (RVTD) shall operate all
transit routes with route headways no great er than one-half hour during peak periods.
Policy 4: When financially possible, the Rogue Vall ey Transportation District (RVTD) shall continue to
provide off-peak mid-day services on all routes, or a guaranteed ride home program should
be available and publicized.
Policy 5: Rogue Valley Transportation District (RVTD) shall periodically evaluate the addition of new
routes to increase the area of coverage.
Policy 6: Local governments shall work with majo r employers to encourage transit use by their
employers through fare subsidies and other programs.
Policy 7: RVTD and local governments shall cooperate to the maximum extent to identify and include
features beneficial to transit riders and transit district operations when developing plans for
roadway projects.
Policy 8: RVTD and local governments shall encourage connectivity between different travel modes,
including accessibility of major transit facilities to bike, pedestrian, and automobile traffic.
Policy 9: RVTD and local governments shall prom ote the use of transit services to residents and
businesses as an alternative mode of travel.
Land Use Component
The Land Use Com ponent of the RTP addresses existi ng and projected future dem ographic and socio-
econom ic features of the Medford metropolitan area and discusses the influence of these factors on travel
demand and levels of congestion. The RTP also addresses the close relationship between land use
policies and decision-m aking, and the m anagem ent and im provem ent needs of the transportation sy stem .
The RTP recom mends local jurisdictions consider th e following land use policies when preparing a TSP:
Policy 1: Local governments shall utilize transit-orie nted design strategies to encourage the use of
local public transportation and discourage reliance upon single-occupancy vehicles.
Policy 2: Local governments shall consider ordinan ces or amendments to their Comprehensive Plans
to protect and preserve corridors for transportation purposes.
Policy 3: Local governments shall amend their Co mprehensive Plans to promote mixed or higher
density developments in areas that would lower the vehicular demand on the regional
transportation system.
Medford Transportation System Plan 2-11 Previous Work/Background Studies
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