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he popularity of jeans by fast-
'ashion labels like Uniqlo), but
as evidenced by the American la-
bels featured in these pages, it is
also a source for the veneration
of design heritage and manufac-
ture associated with the red,
white and blue.
is modern fashior sensibility tnat respects
but is not tethered to the past. Not sur-
prisingfy, the painstakingly hand-finished
collection of selvage denim woven on
vintage shuttle looms includes a cattle call of suthentic worii-wear touches. such as indigo hues produced by suitably rugged-sounding rope dyeing. and chain stitching on seams and waistbands, as well as hand-set back pockets with inter-nal rivets and hinged bar-tacks for extra e-durability. The tarn* emphasis on per-
manence and eutheriticrty is evident in the collection of denim and chambray shirts inspired by classic styles. with triple-needle chain stitching, vintage fish-eye buttons and reinforced cuffs—aft being lassoed into the fashion arena. Jeans start at S240: shirt& Sift doubiertcoot. en's
Lure
c•
rado
to
a 3x1 15 MERCER ST.
NEW YORK
0evotees who genuflect
at the altar of vintage-
inspired premium jeans
are making the pilgrim-
age to 3x1, a denim temple in
New York's SoHo that sells and
produces its own collections under
one roof. Founded by Scott Mor-
rison, the denim expert formerly
behind Earnest Sewn, 3x1 sells
limited-edition styles for men and
women, which are available off the
rack or can be modified to your
specifications (there are more
than 85 bolts of selvage denim
to choose from, and the kinds of
buttons and rivets are up to you).
There is also a bespoke service
starting at $1,200. suggesting
designs that salute the pre-196Os
Levi's styles have been truly
elevated to the luxury arena. "I
wasn't setting out to design $1,200
jeans,- says Morrison, "but we want
to make the best product, sourcing
the best materials. And it had to be
produced in an environment where
everything was out there for
people to see, right down to the
machinists in the workroom. You
can't just put a hefty price tag on
something and expect people to
take your word for it. Today's cus-
tomer is too smart for that." Amen.
Jeans start at ;195 for women. $295
for men; 3xl.ue 13111
Men's lash
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