Communication channels Target AudienceMODEL SEARCH PLATFORM
Communication channels Target AudienceMODEL SEARCH PLATFORM
CONTEST
MODEL of RUSSIA
by
BRANDNAME
off-line final
L The FINAL of the
CONTEST
Format of the final show
depending of the goals
and the client's budget
SEMI-FINAL
=irldor casirarr ir
BRAND Message
Information about
contest
what
where
when
Success story
Motivation for girls
• social elevator
✓ implementation of
Cinderella dreams:
success story of
famous Russian
models
1 presents from brands,
✓ discounts from
partners. .01
Benefits of the brand/company:
✓ newsworthy, PR
campaign of the Brand
• attracts the attention of
target audience
• developing CRM
system, involvement of
target audience
• synegry: combination
of marketing and
scouting Information about
BRAND I
contestants profile BTL
Points of sales
Promouters
Promotion, SEO, SEM, SMM
Partner programs with TSC
Model Agencies
•
ATL
Billboards
NC
J J Radio
Press
internet media
J
-e Communications with the Audience
on-line shop -4 Target Audience 14 FASHION CRM
PLATFORM Isite of the BRAND
>t Any of the related sites can be connected to the Customers of
the shops
a t
Visitors of the
clubs, fashion
events
Visitors of the
women's sites,
blogs
groups of social
networks
Visitors of the
trade-service
companies
Models
Girls from the
street
on-line model search platform I girls profile
model.ru (or contestname.ru )
moda.ru
platform through the API. or widgets, according to a
marketing targets.
1
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