Annual Report 2024 2025

Global Programming Group Global Communications GroupThe Global Programming Group (GPG) steers the strategy and delivery of the Forum’s institutional gatherings. Integrating the richness of the Forum centres’ work into its meetings, the team provides a platform for leaders to share insights, understand the connections in a complex geoeconomic landscape and design long-term solutions to the world’s most pressing challenges.During the reporting period, the team led several large- scale meetings, including the 55th Annual Meeting in Davos, the 16th Annual Meeting of the New Champions and the Sustainable Development Impact Meetings. The team also provided strategic support for the Industry Strategy Meeting, the Global Technology Retreat and the AI Governance Summit. For more information, please refer to Selected Meetings on page 20. The Global Communications Group (GCG) is central to delivering the Forum’s mission and is responsible for engagement with the public, media and stakeholders. The team collaborates with all parts of the organization to produce the Forum’s reports and thought leadership and to engage constituents, mainstreaming business and policy solutions that emerge from its initiatives. GCG engages with a wide range of global, local and sector- specific media outlets, representing diverse orientations and opinions. In 2024-25, the team reached a wide audience through 352,000 media mentions. The team manages media participation in Forum activities, recognizing journalists as crucial voices in an inclusive, multistakeholder approach. The group also co-designed sessions with international media outlets throughout the Forum’s programme of events. The team produces a broad range of content – including video, audio, live streams, written articles, reports, data visualizations and graphics – that articulates and explains the organization’s initiatives, insights and thought leadership to broad and diversified audiences, in multiple languages. It also provides a platform for partners and stakeholders to share their ideas, alongside some of the world’s most compelling thinkers. The content is distributed across owned platforms, including social channels, on websites and via newsletters. For the Forum’s major events during the reporting period, session content gathered 26.7 million views through its platforms and engagement activities. During the reporting period, the Forum’s two primary owned channels achieved robust figures. The Forum’s 12 main social media accounts now have 33.4 million followers (with a 7% increase from last year), and its refreshed website attracted 25.7 million visitors. Forum publications reached 5.4 million readers and articles drew 19.3 million readers on the public website. The popular podcast Radio Davos celebrated its fifth anniversary this year, as Forum podcasts overall drew nearly 170,000 downloads and an additional 219,000 plays on YouTube. During this period, the team continued to strengthen its strategic communications function, deepening its connection to the organization’s work, developing the Forum brand and embedding data use in its operations. The GCG also convened a new group of chief communications, marketing and corporate affairs leaders from the world’s leading businesses and international organizations, to explore how these functions can support efforts to mitigate some of the most pressing global challenges. Annual Report 2024-2025 Our Organization52