Leveraging Generative AI for Job Augmentation and Workforce Productivity 2024

Contrib utors World Economic Forum Adèle Jacquard Mission Specialist, Work, Wages and Job Creation, Centre for the New Economy and Society Isabelle Leliaert Manager, Work, Wages and Job Creation, Centre for the New Economy and Society Till Leopold Head, Work, Wages and Job Creation, Centre for the New Economy and Society Shuvasish Sharma Insights Specialist, Work, Wages and Job Creation, Centre for the New Economy and SocietyPwC Peter Brown Partner , PwC UK; Global Workforce Leade r, PwC Marlene De Koning Directo r, Workforce Transformation Tech & Data, PwC Netherlands Kiera Thomas Manager, Technology Change and Adoption, PwC UK Astrid van der Werf Senior Manager, Chief Economist Office, PwC Netherlands The authors are extremely grateful to colleagues at the World Economic Forum and PwC who have provided invaluable insights and support over the course of this project. At the World Economic Forum: Maria Basso, Attilio Di Battista, Sam Grayling, Jill Hoang, Eoin Ó Cathasaigh and Steffica Warwick. At PwC: Barbara Baarsma, Kseniia Golubnycha, Monica Herring, Defne Kansu, James Morris, Surendra Phatak, Andrea Plasschaert, Ricardo Ribas Santolim, Prasun Shah, Guntars Upis, Bas van de Pas, Loes Vinke and Luise Weng. Thank you to Mike Fisher and the team at Accurat for their superb editing and layout of this report. 30