The Intervention Journey A Roadmap to Effective Digital Safety Measures 2025

k-ID has continuous engagement with game developers, child safety organizations and leading regulators who provide data and insights. k-ID’s technology is certified by the Entertainment Software Rating Board and the Age Check Certification Scheme. k-ID regularly consults regulators around the world. Regularly consulting with regulatory and industry experts, k-ID aims to harness partnerships to achieve genuine safety improvements rather than superficial compliance. Co-design collaborations have enabled k-ID to continuously refine its platform based on real-world feedback. For example, game publishers ensure that k-ID remains aware of key compliance issues and offer feedback to ensure seamless integration without affecting gameplay. These partnerships have facilitated access to real-world data on how children interact with online platforms, informing more effective safety interventions. Implementation To ensure compliance with global regulations, k-ID monitors and updates the legal landscape across regions. k-ID’s comprehensive compliance database, used by industry leaders such as Google, Roblox, Take-Two and Hoyoverse, enables cost-effective maintenance and updates of safety features for gaming companies. The platform consolidates essential services into a single, cost-effective solution reducing costs associated with monitoring, assurance, verification, regulatory engagement and policy analysis. The revenue-based pricing model ensures even smaller platforms can afford top-tier compliance and safety features, making digital safety accessible and scalable across the industry. k-ID’s architecture is designed for minimal server loads, with most processes occurring at the device or publisher level, enabling easy scalability across gaming environments. Through a partnership with game developer Another Axiom, k-ID launched a pilot integration programme on Gorilla Tag, a virtual reality (VR) game. This test validated the platform’s effectiveness and provided a blueprint for scaling. Feedback, measurement and transparency Feedback has been gathered through co-design conversations, real-world implementation and continuous user testing with parents and children, safety experts and game developers. While not a trust and safety tool driven by threat-detection algorithms, k-ID ensures transparent feature settings and permissions aligned with validated regulatory frameworks, enabling continuous improvement. During its own research, k-ID found that 63% of parents find it challenging to set up and manage parental controls across different devices, and 81% prefer a simple setup with fewer options. Reflecting these findings, initial feedback from parents indicated a need for clearer communication about how k-ID’s safety features work. In response, k-ID redesigned the user interface to include more intuitive explanations and visual aids, leading to a 75% increase in user satisfaction. At this early stage of k-ID’s integration with Gorilla Tag, the focus is on impact metrics to gauge the effectiveness of its platform in enhancing user safety and satisfaction. Impact metrics, one of three categories presented in a Global Coalition for Digital Safety paper, focus on translating subjective user experiences into quantifiable, objective data related to content or conduct.11 These metrics illuminate user harms or benefits within the digital realm. During the initial beta phase, k-ID served hundreds of thousands of Gorilla Tag players from over 140 countries, delivering age-appropriate experiences based on their age and location. Adjustments ranged from blocking under-10s (due to Meta’s requirements) to requiring verified parental consent for ages 10-12 and modifying communication features for teens aged 13-17 in certain jurisdictions. Gorilla Tag is incorporating this feedback in its re-launch, with k-ID fully integrated. With support from DesignSingapore, k-ID will run co-design programmes with secondary school students, gathering their perspectives and refining onboarding processes and future features. Through these workshops, continuous testing and close collaboration with stakeholders, k-ID will gain valuable insights, highlight areas for development and help shape a future where children can safely play, learn and grow up online. 63% of parents find it challenging to set up and manage parental controls across different devices. The Intervention Journey: A Roadmap to Effective Digital Safety Measures 17