The Intervention Journey A Roadmap to Effective Digital Safety Measures 2025

Foreword In today’s increasingly technology-driven world, it is essential to ensure that safety is embedded into the core of digital platforms and systems. The Safety by Design approach ensures platforms prioritize user protection, preventing harm before it occurs. Regardless of size, platforms have a responsibility to safeguard users by deploying tools like content- filtering algorithms, age verification mechanisms and accessible safety resources. As artificial intelligence (AI) becomes increasingly central to the digital landscape, prioritizing ethics and safety in its development and deployment is critical to minimizing unintended consequences. The Global Coalition for Digital Safety recognizes the growing complexity of online harms, ranging from the production and circulation of child sexual abuse material (CSAM) to privacy violations, hate speech and disinformation. Our strategy is not to treat each challenge or risk in isolation but to develop a suite of interconnected resources. Each tool the coalition produces complements the others, creating a global toolkit for policy-makers, industry leaders, civil society and academics. Our Global Principles for Digital Safety and the Typology of Online Harms provide foundational guidelines and a common language for all stakeholders. The Digital Safety Risk Assessment Framework helps identify risks, while the How to Measure Digital Safety Effectively report outlines key categories for digital safety metrics. This latest report, The Intervention Journey: A Roadmap to Effective Digital Safety Measures, provides guidance for developing effective digital safety interventions to tackle online harms. It covers the full life cycle – from identifying risks to designing, implementing and evaluating effective safety measures. Additionally, it includes real-world case studies and examples of various types of interventions. By adhering to Safety by Design principles and incorporating best practices, the report guides companies of all sizes, enabling them to manage risks associated with their digital platforms proactively. Digital safety requires collective effort, and through collaboration with governments, industries and civil society, the coalition aims to create solutions that are globally relevant and locally adaptable.Agustina Callegari Project Lead, Global Coalition for Digital Safety, World Economic Forum Julie Inman Grant eSafety Commissioner, Office of the eSafety Commissioner, Australia Daniel Dobrygowski Head, Governance and Trust, World Economic ForumAdam Hildreth Founder, Crisp, Kroll The Intervention Journey: A Roadmap to Effective Digital Safety MeasuresMarch 2025 The Intervention Journey: A Roadmap to Effective Digital Safety Measures 3