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61 °F Forecast | Road Cams Sunday, September 12, 2004 Today's News | Classifieds | Autos | Homes | Jobs | Tempo | Health | Community | Home Delivery SECTIONS Home Page Local News Sports Business Obituaries Life Opinion - Politics Tempo AP News Weather Classified Archives Site Map SPECIAL SECTIONS Since We Asked Outdoor Journal Prime Times Wellness Connection Readers' Choice Real Estate Showcase Joy Magazine Homelife Magazine Wedding Guide Rogue Valley's Finest EXTRA Newspaper in Education Personals Movie Times TV Times E The People MARKETPLACE Find a Car Find a Home Find a Job Classifieds Place an ad eSouthernOregon Automotive Communities Entertainment Publications Recreation Calendar CUSTOMER SERVICE Frequent Questions Advertising Information Home Delivery Employment Contact Us Media Kit Network Affiliate Oregon Road Conditions & Cams Email Story to a Friend January 4, 2003 Susan Hadley is the new director of the Providence Medford Medical Center Foundation. She�ll be in charge of fund-raising activities that generate from $500,000 to $600,000 a year. Mail Tribune / Roy Musitelli Patience put into operation Providence Foundation director energized by community and push to reach hospital goals By JONEL ALECCIA Mail Tribune It’s not like Susan Hadley was able to ease into her new job as director of the Providence Medford Medical Center Foundation. The 50-year-old former Idaho State University communications manager arrived in Medford Nov. 4, just in time for the foundation’s biggest annual fund-raiser, the Providence Festival of Trees. Almost immediately, she was immersed in the logistical demands of a holiday project that attracts some 10,000 people annually. "It was a trial by fire," says Hadley, who put in 15- to 17-hour days for more than a month. But the successful festival, which generated more than $340,000 for a new fetal monitoring system at the hospital, also was a welcome introduction to Medford’s philanthropic circles. "This is a very generous community," says Hadley, who moved from Pocatello, Idaho, to Jacksonville. "They just need to be told in an educated way what the need is." Articulating the needs of the hospital to the community is the task ahead for Hadley, who fills a position left vacant for more than a year after former director Katherine Thurber took a job in Portland. Hadley holds a bachelor’s degree in communications from Idaho State University, with an emphasis in organizational development. Hadley’s immediate goals include fund-raising activities that generate between $500,000 and $600,000 a year and an upcoming $17 million capital campaign to expand Providence emergency room services. Hadley figures she’ll be responsible for raising $12 million of that amount. To do that, Hadley plans to draw on skills honed during a $1 million capital campaign at the Idaho university, and on her experience as a member of the Bannock Regional Hospital board of directors. The hospital recently completed a complicated consolidation. "I’m eager to blend my foundation experience with my health care experience," says Hadley, who was recruited for the Providence post after a previous search yielded no satisfactory candidates. "I was attracted to the mission of the hospital," she says. "It’s a mission of compassion, integrity and justice." Providence board members who hired Hadley found her to be personable, creative and enthusiastic. Member Lyn Hennion says Hadley offered innovative insight into directions the medical center should follow. "Plus, she had done enough of big-event kind of planning that she could step into Festival of Trees in a way that she could really hit the ground running," Hennion adds. In additional to her professional experience, Hadley says she has a personal reason for pursuing a career in health care as well. Her first husband was Tom Toner, a 1970s player for the Green Bay Packers who died of cancer. "I know where health care is headed," says Hadley. The role of a foundation director is to build bonds between the hospital and the community, says Hadley. "I approach development from a relationship standpoint," she says. "I think of it as finding a match between donors and need. I don’t want money just for money’s sake." Of course, the bottom line is important. Foundation efforts are often the primary source for hospital improvements. "You don’t buy an expensive piece of medical equipment by having a bake sale," Hadley says. She acknowledges that fund raising within the Rogue Valley’s competitive medical community will be a challenge, but a welcome one. "Competition is healthy and good," says Hadley, who already has met with staff from Asante Health System. "We both need to exist in this community." Now that the frenzy of the Festival of Trees is past, Hadley plans to focus on expanding her office staff and settling into her new community. Soon there will be time to juggle family concerns as well, says Hadley, who has a grown daughter and son and two stepsons ages 10 and 12. Her husband, Kirk Hadley, an estate planning attorney, stayed behind in Pocatello to wrap up details of his business. "That actually worked out well," she says. "He’d say, ‘I miss you,’ and I’d say, ‘I haven’t had time.’ " Reach reporter JoNel Aleccia at 776-4465, or e-mail [email protected] Mail Tribune Home Local News | Sports | Business | Obituaries | Life Opinion - Politics | AP News | Archives | Site Map E Southern Oregon | Classified Copyright © 1997-2004 Mail Tribune. All rights reserved. Privacy Policy | Terms & Conditions Website Feedback ADVERTISERS A D V E R T I S E R S SPECIAL SECTIONS Auto Finder Job Finder Home Finder Joy Magazine Homelife Magazine Tempo Readers' Choice Real Estate Showcase Since We Asked Outdoor Journal Moving to Southern Oregon? Volunteer Opportunities