Transportation System Plan 2018-2038

• Utilize design techniques for local streets, such as reduced widths and lengths, curb extension and other traffic calm ing m easures to achieve the objectives identified above. Transportation Demand Management Needs Transportation Dem and Managem ent (TDM) is any action that helps to im prove the perform ance and efficiency of the transportation sy stem by reduci ng reliance on the single occupant vehicle during peak travel periods. TDM m easures involve a wide range of potential strategies including the use of transit, carpooling, vanpooling, working flexible hours and/or a com pressed work week, bicy cling, walking, working from hom e using com munications technology , and preferential parking for rideshare vehicles. Land use actions, particularly highe r density and mixed-use developm ent, are also TDM m easures when located along transit routes. Implem entation of TDM m easures will be an im portant component of a coordinated, com prehensive plan to reduce reliance on the single occupant autom obile in the Medford area and to achieve the goals in the Alternative Measures set forth in the 2001-2023 Rogue Valley Regional Transportation Plan . Transportation Demand Management Strategies The City should build upon actions currently being ta ken by the Rogue Valley Transportation District (RVTD) to encourage use of TDM strategies in the Medford area. More specifically , • The City should prom ote the use of alternative commute options to reduce m otor vehicle travel generated by employment sites and schools by serving as a role m odel for the community by joining the Medford area Transportation Ma nagem ent Association (TMA) and actively supporting its m ission. • The City should support the use of transit am ong m ajor em ployers in the Medford area by encouraging purchase of individual or subsidized group transit passes, or other actions to m eet requirem ents for em ployee com mute trip reductions. • The City should encourage the developm ent of di scount transit fare program s and shuttle services by offering to share start-up costs with em ployers, schools and special event sponsors. • The City should participate in public outreach to raise awareness about the use of TDM strategies and should actively market groups having the gr eatest potential for reducing single occupancy vehicle trips such as large em ployment sites and com muting students. Air Transportation Plan Air Transportation Needs and Deficiencies The Rogue Valley International/Medford Airport is the area’s only provider of regularly -scheduled commercial airline service providing a national and intern ational connection for the region. The airport is also the focal point for regional air cargo activity and em ployment growth in the adjacent Foreign Trade Zone (FTZ) and other business parks. The airport also provides for the air freight needs of the Rogue Valley area. The Rogue Valley International-M edford Airport M aster Plan serves as the prim ary guide to future developm ent at the airport. The docum ent identifies facility improvem ents and additions that the airport will need in the com ing decades to sufficiently handle increases in passenger and freight activity while also m eeting Federal Aviation Adm inistration require ments. While growth in passenger volum es largely dictates the tim ing of airport im provem ents, the Master Plan includes a prioritized list of improvem ents based on short-, interm ediate-, and long-term planning horizons. In addition, the City ’s Level of Service Medford Transportation System Plan 1-18 Introduction and Executive Summary