Nature Positive Role of the Automotive Sector
Page 49 of 62 · WEF_Nature_Positive_Role_of_the_Automotive_Sector.pdf
Opportunity sizing
The Forum’s Future of Nature and Business
report,256 published in 2020, identifies about
60 major business opportunities in the nature-
positive economy and estimates their respective
market sizes (defined as concentrated shifts in
profit pools that generate specific opportunities
for business). The sizing reflects the annual
additional opportunity in 2030 based on
estimated savings (e.g. value of land saved
through restoration) or revenue upside (e.g.
new market potential for new products). For
each opportunity, the incremental size of the
opportunity in a nature-positive versus a business-
as-usual scenario is measured. The opportunities
selected are based on existing, commercialized
technologies. A detailed overview of this sizing
can be found in the methodology note for the
Future of Nature and Business report.257 Identifying the business opportunity potential of the
priority actions for the automotive sector followed
a two-step approach. First, relevant opportunities
were selected from the Future of Nature and
Business report and mapped to the priority actions
identified in this report (see Table 3). Second, the
market potential for the automotive sector was
estimated across each selected opportunity,
using relevant adjustment factors such as the
sector’s share of global GDP for sector-agnostic
opportunities or the total excluding the mining and
metals sector’s share of global GDP for circularity-
related opportunities.
This sizing approach may not cover the entire set of
business opportunities for the sector. For example,
the market potential of new technologies under
development was not considered in the original
2020 report and is, therefore, not covered in this
report. Similarly, the 2020 report did not aspire to
exhaustively cover all present opportunities.
Nature Positive: Role of the Automotive Sector
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